Sam Dorman currently serves as the Design Lead at ARMRA® since April 2025. Prior to this role, Sam was the Senior Art Director for Campaigns at YETI from January 2024 to April 2025 and held the position of Creative Lead for Global SMB at TikTok from June 2021 to January 2024, where responsibilities included leading creative direction and managing campaigns for the Small Business team. Before TikTok, Sam worked as an Art Director at Bumble, focusing on experiential marketing and merchandise design aimed at Gen Z audiences. Previous experience also includes serving as an Associate Art Director at Signal Theory Inc., where Sam managed photo and video shoots for SONIC Drive-In, and earlier roles as a Graphic Design Intern at Veterans United Home Loans, a Social Media Intern at Hoot Design Co, and a Weather Assist Team Associate at State Farm. Sam holds a degree in Strategic Communication and Integrated Marketing with a focus on Graphic Design from Stephens College.
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