YETI is an Austin, Texas-based manufacturer of outdoor lifestyle products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories.

Consumer Goods

YETI

YETI's headquarters in Austin, TX, United States

Matthew J. Reintjes

Caroline Wiggs

Ramesh Reddy

Vab Dwivedi

April Stevens

Marty Duff

Mike McMullen

Evonne Delaney

Bryan C. Barksdale

Robert K. Shearer

Frank Gibeau

David Schnadig

Alison Dean

Arne Arens

Elizabeth L. Axelrod

Dustan E. McCoy

Mary Lou Kelley

Rob Katz

Beth Axelrod

J. Magnus Welander

The Design and Creative Team at YETI is responsible for developing innovative and functional outdoor lifestyle products that embody the brand's adventurous spirit. This multidisciplinary team collaborates on industrial design, graphic design, and user experience, ensuring that every product is not only aesthetically pleasing but also optimized for performance in the great outdoors. With a focus on creativity and engineering, they elevate the YETI brand through cohesive visual identity and compelling storytelling across various platforms.

Design and Creative Team

The Marketing and Brand Management team at YETI is responsible for crafting and executing strategies that elevate the brand's image and engage outdoor enthusiasts. This diverse group focuses on community outreach, digital marketing, content creation, and social media engagement to build strong customer relationships and drive sales. Their efforts not only promote YETI's innovative products but also foster a passionate community around outdoor lifestyle experiences.

Marketing and Brand Management

The Supply Chain and Operations Team at YETI is responsible for overseeing the end-to-end supply chain processes, ensuring the efficient movement of products from manufacturing to customers. This team manages logistics, compliance, inventory control, and procurement, while also prioritizing product safety and regulatory adherence. They work collaboratively to optimize operations and support the company's mission of delivering high-quality outdoor lifestyle products.

Supply Chain and Operations Team

The Leadership Team at YETI is responsible for setting the strategic direction and overseeing the overall operations of the company. This diverse team, composed of key executives across various functions such as finance, supply chain, marketing, and product development, collaborates to drive innovation, enhance brand presence, and ensure sustainable growth in the outdoor lifestyle market. Their combined expertise shapes YETI’s vision and cultivates a culture of excellence across all levels of the organization.

Leadership Team

The Legal and Compliance Team at YETI is responsible for overseeing the company's legal affairs and ensuring adherence to regulatory requirements. This team handles contractual agreements, manages compliance with trade and privacy laws, and provides guidance on risk management while supporting various departments to foster a culture of ethical business practices. Their efforts help protect YETI’s interests and maintain its reputation as a leader in outdoor lifestyle products.

Legal and Compliance Team

The Data Science and Analytics Team at YETI leverages advanced data analysis and modeling techniques to drive insights into customer behavior, optimize marketing strategies, and enhance product performance. By utilizing data from various sources, the team develops predictive models and analytics frameworks that support decision-making and improve overall business outcomes, ensuring YETI remains a leader in the outdoor lifestyle market.

YETI

Org chart

Board & advisors

Teams

Design and Creative Team

Marketing and Brand Management

Supply Chain and Operations Team

Leadership Team

Legal and Compliance Team

Data Science and Analytics Team

Offices

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