Shannon Weir

Shannon Weir has extensive experience in product management and marketing, showcased through a notable tenure at Armstrong World Industries from June 2018 to October 2024, where the role as Director of Mineral Fiber Products involved managing a $650M+ product portfolio across all stages of the product life cycle. Responsibilities included defining customer and market needs while collaborating with various departments to enhance customer satisfaction and maximize revenue. Prior to this, Shannon served as Marketing Manager at Fabral and held a position in Marketing Communications at Yorktowne Cabinetry. Academic credentials include a Bachelor’s Degree in Communications from the University of Kentucky, earned in May 1995.