Swetha Prasad is a Senior Manager with extensive experience in the media and IT industries. With a background in computer science, Swetha has held various leadership roles such as Sales Head, Head Of Unit, and Associate Director in companies like Atl Media, Abu Dhabi Media, and Mirchi. Swetha's expertise lies in developing new revenue streams, establishing partnerships, and managing multimillion-dollar portfolios. Swetha holds an MBA in Digital Media and Marketing Strategies from the University of Illinois Urbana-Champaign and a B.E in Computer Science from Anna University.
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ARN
Established in March 2001, ARN is the region’s largest and most commercially successful radio network in the middle east. With 50% of the adult population listening in the UAE, ARN caters to all major demographic via its range of radio channels; Tag 91.1, Dubai 92, Radio Shoma 93.4, Hit 96.7, Al Arabiya 99, Al Khaleejiya 100.9, City 101.6, Dubai Eye 103.8 and Virgin Radio 104.4. The ARN News Centre is the UAE’s main news source, reporting to millions of consumers every day, broadcasting 183 news bulletins in 6 languages. ARN sits at the forefront of the region’s media innovation with the development of a dedicated news app that delivers the latest breaking news 24 hours a day. ARN also runs an advertising subsidiary MPN, which represents assets across the city. In total over 75% of all adults pass an ARN hoarding or listen to an ARN radio station each week, making ARN the largest commercial media company in the UAE.
