Kelly Laferriere

As Chief Business Officer at A-Rod Corp, Kelly Laferriere focuses on business development, media and entertainment, marketing, and strategy. She is a business and brand builder with experience in large companies and startups. Kelly has worked in media, sports, and entertainment for more than two decades, first at ESPN, overseeing programming and acquisitions, and then at Six Flags, where she led the business and operations of east coast parks. Prior to Six Flags, she spent more than 10 years at Disney's ABC Television Group, ultimately joining ESPN’s Programming and Production senior management team. Her focus included contract negotiations, business strategy, and revenue-generating opportunities across the integrated platforms of The Walt Disney Company. Most recently, Kelly spent four years at SellersEaston Media, leading business development, content production, and marketing. She is a graduate of Georgetown University.