Alice Fridberg

Alice Fridberg is a seasoned data science professional currently serving as the Data Science Team Lead at Arpeely since May 2025. Prior to this, Alice held the position of Data Science Team Leader at Skai from 2019 to January 2025, where leadership of a team of four data scientists resulted in a 30% improvement in client outcomes and a 50% reduction in time-to-insight through innovative applications of Convolutional Neural Networks for digital marketing. Earlier experience includes a role as a Data Scientist at ViewersLogic, focused on predicting ad effectiveness and optimizing marketing campaigns, as well as a Research Assistant position at Tel Aviv University. Alice holds a Master's degree in Statistics and a Bachelor's degree in Economics and Statistics, both from Tel Aviv University.