Beatriz Ochoa

Beatriz Ochoa is a seasoned sales professional with a strong background in technology solutions and account management. Currently serving as a Field Sales Representative for Citrix at Arrow Electronics since March 2025, Ochoa previously held significant roles at Park Place Technologies, including President of the Women in Technology Business Resource Group and Partner Field Account Manager. Ochoa has experience as a Territory Account Manager at Park Place, where sales relationships were developed in assigned territories, and also worked as a SLED Account Executive at Insight, selling to educational end-users in Colorado. Ochoa began a career at Arrow Electronics in sales operations and marketing, contributing to process efficiency in the Supplier Marketing Department. Ochoa earned a Bachelor of Science in Marketing from Metropolitan State University of Denver in 2019.