Jeff Wilson

Jeff Wilson is a seasoned creative professional with extensive experience in brand strategy and marketing. Currently serving as Creative Director at Arrowhead Engineered Products since January 2021, Wilson has developed and implemented brand strategies for 27 North American brands and has successfully launched promotional campaigns for a catalog of over 120,000 items. Previously, Wilson held the role of Senior Manager Creative Services at Arrowhead, where a portfolio of eight individual brands was built under a hybrid branding strategy. Prior experience includes a significant tenure as Creative Director at TriLink Saw Chain, LLC, where targeted marketing campaigns increased market share. Early roles include Senior Graphic Designer at Southern Patio and Designer/Illustrator at APCO Graphics, showcasing a diverse skill set in design and marketing. Wilson holds a Bachelor of Science in Graphic and Communication Design from La Roche University.