María Carolina Jaso

Chief Creative Officer at ARS Publicidad

María Carolina Jaso has over 15 years of experience in advertising. María Carolina worked as the Chief Creative Officer at ARS Advertising (USA), where they led the creative and digital department and managed a team of over 50 people. María Carolina has worked on successful campaigns for top brands in Venezuela, including Oscar Mayer, Johnson & Johnson, Energizer, Toyota, and Nokia. María Carolina also worked on campaigns for non-profit organizations. Prior to their role at ARS Advertising, María was the Chief Creative Officer at ARS Publicidad and the Creative Group Director. María Carolina also worked as a Copywriter at ARS Publicidad and as a Graphic Producer at Nolck Fischer América.

María Carolina Jaso completed their Social Communications college degree with a focus on Audiovisual Arts and Marketing at UCAB - Universidad Católica Andrés Bello from 1999 to 2005. In 2001, they also studied Advanced French at Language Studies International in Paris, France. Additionally, in 1999, they obtained a degree in Francais des Affairs from Université La Sorbonne in Paris. Prior to that, they pursued postgraduate studies at Phillips Academy in Andover, Massachusetts from 1998 to 1999, where they focused on Photography, Visual Arts, Literature, Writing, and Public speaking. Lastly, they completed their Intermediate French studies at Alliance Francaise in 1996.

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