Marco Preda

Marco Preda serves as the Global Digital Marketing and Ecommerce Director at Art Basel since February 2022, where responsibilities include overseeing the digital ecosystem, customer experience, and product innovation, while being a member of the Executive Committee. Additionally, Marco Preda is an advisor for both The OO Consulting and DiploFoundation, providing insights on AI business integrations and new opportunities. Previously, Marco held various significant roles, including Non Executive Director at Arcual, Chief Digital and Marketing Officer at TALLY WEiJL, Director of Ecommerce and Digital Services at Sotheby's, and Divisional Vice President of Ecommerce and Digital Marketing at Coach. Marco Preda's experience encompasses extensive digital transformation and ecommerce initiatives across multiple sectors, contributing to substantial sales growth and operational improvements. Academic qualifications include an MBA from SDA Bocconi and a Master's Degree in Business Economics from Università degli Studi di Torino.