Francesca Forfori is a seasoned professional with extensive experience in global retail and omnichannel strategies, currently serving as the Global Omnichannel & Retail Excellence Director at Calligaris S.p.A. since September 2022. Francesca has held key roles in various prestigious companies, including Global Retail Director at Calligaris Group, F&F Founder, Global Brand & Retail Director at Design Holding SpA, and Brand Director at Shiseido, focusing on strategic development and sales initiatives across brands. With a strong background in trade marketing and product management starting from positions at Puig and Elizabeth Arden, Francesca combines a comprehensive understanding of market dynamics with academic credentials in International Marketing and Executive Programs in related fields, furthering expertise in sustainability through ongoing education at 24ORE Business School.