Samantha Grayson

Samantha Grayson has a comprehensive work experience in marketing and digital channels. Samantha started their career at Rogers Communications in 2011, where they held various roles such as Online Coordinator, Web Innovation, Online Strategist, and Go To Market Manager – Consumer Digital Channels. In 2015, they joined Art Fund as a Digital Experience Manager, and later took on the role of Senior Marketing Manager (maternity cover). From 2018 to 2022, Samantha served as the Senior Marketing Manager at Art Fund, responsible for brand awareness and member acquisition. Currently, they hold the position of Head of Supporter Marketing at Art Fund.

Samantha Grayson completed their Bachelor of Arts, Honours degree in English-Rhetoric and Professional Writing with a specialization in Digital Media Studies and a minor in Geography from the University of Waterloo, where they attended from 2007 to 2011. Samantha also holds additional certifications, including the Google Certificate in Digital Marketing obtained in October 2015 from Squared Online - a Google / HLC Partnership. Samantha has also obtained certifications in Best Practice Google Analytics Advanced from The Institute of Direct and Digital Marketing (IDM), as well as Usability and Persuasion in Ecommerce from Econsultancy.