Carlos E. Russo

Carlos E. Russo has a diverse work experience in various roles and industries. Carlos E. started their career at Washington Mutual as a Senior Teller, where they were promoted due to their high performance and gained experience in supervising high-yielding accounts. Carlos E. then joined Hertz as a Management Trainee, where they oversaw daily operations, increased revenue, and performed sales calls. Carlos E. also worked as a Market Development Rep, managing and maintaining a fleet of cars and acting as a brand ambassador at events.

Carlos later joined Bank of America as a Personal Banker, managing clients' personal and business banking and establishing international relationships. Carlos E. then transitioned to the field of marketing, working at Relias Learning as a Social Media Strategist and later as a Public Relations & Social Strategist. In these roles, they developed and executed social media strategies, conducted training programs, and delivered data reporting and analysis.

Carlos also worked at SchoolKeep as a Digital Marketing Manager, where they analyzed and optimized digital efforts across the brand and owned paid channels, SEO/SEM, and CRO. Carlos E. then joined Metis as a Product Marketing Manager, leading B2C marketing efforts and creating go-to-market strategies.

Recently, Carlos worked at Lexer as a Product Marketing Manager, and they are currently the Director of Product Marketing at Arta. At both companies, they focused on product marketing and played a key role in building brand awareness, generating leads, and developing marketing strategies. Additionally, Carlos co-founded Hey Russo, a marketing and creative agency dedicated to empowering small businesses to launch their brand's digital presence.

Carlos E. Russo completed a altMBA program in Business Administration and Management, General in 2022. From 2006 to 2011, they obtained a BA degree in Psychology from Baruch College. Additionally, Carlos has certifications in Google Analytics IQ, AdWords Display, AdWords Mobile, AdWords Search, AdWords Video, Google Shopping, Advanced Google Analytics, and Google Tag Manager Fundamentals.