Michiel Maandag

Change is made to happen by designers committed to great ideas. We educate designers to excel in craft and develop a unique vision. Design is critical to business, our communities, and society. We research, strategize, develop concepts, prototype, and execute to create sublime solutions that move the viewer. Graduate Graphic Design Most graduate graphic design programs in the U.S. focus on personal exploration, primarily working in print media. Our focus is on craft, skill, leadership, and strategic thought across all media with a goal of practical professional improvement and creative vision. Undergraduate Graphic Design In our Undergraduate Graphic Design Program, we foster the highest standards of creativity and critical thinking, visual and cultural literacy, craftsmanship, professionalism and collaboration, leadership and ethical purpose, and a readiness to be lifelong learners. MDes in Brand Design and Strategy The focus is brand strategy and innovation. Students will explore the broader constructs of successful brand strategy, building, and management. Students will engage with multiple touchpoints, the audience, revenue streams, business practices, diversity and representation, leadership, management of teams, and political strategies for brand inception, adoption, and integration. In simpler terms, moving a designer from a form-maker taking orders to a chief decision-maker in the C-suite with the skills and tools to create real innovation and change.