Arterra Wines Canada has grown and evolved to owning and distributing 100+ wine brands, including seven of the top 20 brands in Canada. In the last five years, the company’s portfolio has received over 1,500 accolades and awards in national and international wine competitions.

Beer, Wine & Spirits

Arterra Wines Canada

The Mississauga office focuses on strategic planning, finance, sales, and operational analytics to drive business growth.

Mississauga

The Rougemont office focuses on sales, marketing strategy, and supply chain management in Quebec's wine and beverages sector.

Rougemont

The Niagara Falls office likely focuses on management, finance, and production operations in the winemaking and environmental sectors.

Niagara Falls

John Boynton

Wouter Vosmeer

Kristen Steiner

Jennifer Keenan

Randy Weyersberg

France Poirier

Eric Westerby

Gudrun Eves

Jay Wright

Will Meijer

Del Rollo

Lisa da Costa

Daniel Fowler

Lee Sienna

Tricia Witty

Dave Perkins

Louise St-Pierre

Harj Shoan

Krystyna Hoeg

James Moore

This department manages and optimizes the sales process to drive revenue and improve customer relationships.

Sales Operations

The Marketing and Analytics team at Arterra Wines Canada plays a pivotal role in driving brand growth and optimizing consumer engagement across the company’s extensive portfolio. This team combines strategic marketing initiatives with advanced data analytics to enhance shopper experiences, develop targeted campaigns, and ensure effective communication across various channels. By leveraging insights from market trends and consumer behavior, they aim to refine marketing strategies, enhance revenue management, and cultivate a deeper connection with wine enthusiasts.

Marketing and Analytics

The Leadership Team at Arterra Wines Canada is responsible for setting the strategic direction and overseeing the execution of key initiatives across all aspects of the organization, including sales, marketing, supply chain, finance, and operations. This diverse group collaborates to drive growth, enhance brand performance, and ensure operational efficiency while maintaining the company’s commitment to quality and innovation in the wine industry.

Leadership Team

This department focuses on developing and executing market strategies to drive sales and optimize revenue across various operations.

Sales and Strategy

The Sales and Business Development team at Arterra Wines Canada is responsible for driving revenue growth and expanding market presence through strategic sales initiatives and relationship management. This diverse team collaborates to develop go-to-market strategies, manage key accounts, and oversee event sales, while focusing on maximizing the performance of a wide portfolio of award-winning wines across various regions. Through targeted outreach and comprehensive category management, they aim to enhance brand visibility and achieve sustainable growth in the competitive wine industry.

Sales and Business Development

The Supply Chain and Operations team at Arterra Wines Canada is responsible for ensuring the efficient management of the entire supply chain process, from procurement and demand planning to scheduling and material management. This team works collaboratively to streamline operations, mitigate risks, and drive innovation, ensuring that the company meets its distribution goals while maintaining the highest quality standards for its diverse portfolio of wine brands. Their strategic oversight enables Arterra to optimize its resources and respond proactively to market demands.

Arterra Wines Canada

Org chart

Board & advisors

Teams

Sales Operations

Marketing and Analytics

Leadership Team

Sales and Strategy

Sales and Business Development

Supply Chain and Operations

Offices

Arterra Wines Canada

Org chart

Board & advisors

Teams

Sales Operations

Marketing and Analytics

Leadership Team

Sales and Strategy

Sales and Business Development

Supply Chain and Operations

Offices

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