Aruba Tourism Authority
Liza Ruiz is a skilled data research specialist currently working at the Aruba Tourism Authority, where responsibilities include coordinating research projects, utilizing Qualtrics XM for data extraction, and updating project data measures. Previous experience includes roles as a Research Assistant and an Undergraduate Research Assistant at the University of Central Florida, along with a position as an Intern in Revenue Management at Renaissance Aruba Resort and Casino, where Liza compiled revenue reports and analyzed booking patterns. Liza’s early career includes an administrative role at Valero, managing inventory and accounts. Liza holds a Bachelor of Science in Hospitality Administration/Management from the University of Central Florida.
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Aruba Tourism Authority
The Aruba Tourism Authority is a government department funded by public funds. It has led the tourism marketing activities for over 50 years, diversifying markets and intensifying its activities in the marketplace. The Aruba Tourism Authority's scope of responsibilities in the continuous successful development of Aruba's tourism industry is reflected in various success stories in the history of tourism and, in particular, in the annual increase of visitor, occupancy, expenditure and room nights.The product we are promoting is Aruba, our main objective to promote tourism in Aruba.