Florence Arvanitas

Customer Engagement Director at Arval BNP Paribas Group

Florence Arvanitas has a diverse work experience that spans over multiple companies and roles. Florence currently holds the position of Customer Engagement Director at Arval BNP Paribas Group since July 2023. Prior to this role, they served as the Global Head of Customer Marketing & CRM at the same company starting from June 2021. Before joining Arval, Florence specialized in marketing and automation, working as a Marketing Automation Manager at Arval BNP Paribas Group from January 2021 to June 2021.

From 2018 to 2021, they worked as a Senior Manager at Velvet Consulting. Before that, Florence held the role of Chief Sales and Marketing Officer at Magic Makers, where they contributed to revolutionizing the field of education and implementing innovative business ideas from February 2016 to October 2018.

Florence's earlier experiences include working as a Senior Manager of International Marketing at Altice Group from January 2015 to January 2016. Prior to that, they had various positions at SFR, including PMO from 2012 to 2015 and LBS Product Marketing Manager from 2009 to 2012.

Florence began their career as a Channel Marketing Manager at NAVTEQ, where they handled retail marketing and strategy implementation in France. Florence then progressed to roles such as Corporate Marketing Manager for the EMEAR region, managing marketing activities for NAVTEQ's European Enterprise Business Unit, and Corporate Marketing Specialist for South Europe from 2004 to 2009.

Overall, Florence Arvanitas has had a diverse range of experiences in marketing, automation, and management positions across several major companies.

Florence Arvanitas completed their Executive Education in the renewal of brands at HEC Paris in 2007. Florence also pursued a DESS in International Management at Université Paris-Sorbonne from 2003 to 2004. Prior to that, they obtained a degree of "Sciences Po" in Marketing and Finance from Sciences Po Toulouse between 1999 and 2003. Additionally, Florence spent an Erasmus year at Universitat Pompeu Fabra in 2001-2002, focusing on Communication in Politics.

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