Hawa Dramé

Hawa Dramé currently serves as the Global Head of Mobility as a Service at Arval BNP Paribas Group since September 2023. Previously, Hawa held the position of Head of Marketing - France at FREE NOW from July 2022 to October 2023, and was Directrice d'agence at REELLE Marketing from September 2019 to September 2022. Notably, Hawa served in various roles at Dell from 2011 to 2020, including Global Product Marketing Manager for Displays and Regional Brand Marketing Manager for Asia-Pacific-Japan, where strategic marketing and brand repositioning were key focuses. Hawa's career also includes a role as Chief Marketing Officer at Bruce.work and Business Development Manager at Planisware. Hawa holds an MBA in Marketing from Northwestern University's Kellogg School of Management and has completed additional education at ESSEC Business School and NEGOCIA.