Gulbe Guzel

Gulbe Guzel is an experienced marketing professional with a strong background in product and category management, particularly within the consumer appliances and beverage sectors. Currently serving as the Head of Product and Category Marketing Management at Arzum Elektrikli Ev Aletleri, Gulbe has successfully developed long-term strategies for hot beverage makers across multiple regions and managed the category's profitability and product portfolio. Previous roles include Coffee Category Manager at Shell, where strategic planning and customer experience design were key responsibilities, and Senior Product Marketing Manager at BSH Home Appliances Group, overseeing a diverse range of kitchen products. Gulbe's career also includes product management positions at Turkcell and Turk Telekom, focusing on device campaigns and terminal management. Gulbe holds a Bachelor's degree in Business Administration from Yıldız Teknik Üniversitesi and a Master's degree in Marketing Communications from Istanbul Bilgi University.