Lauren Fildes

Lauren Fildes is an experienced marketing and brand management professional with a strong background in the beverage and consumer goods industries. Currently serving as General Manager Brand and Portfolio and General Manager Marketing at Asahi Beverages since January 2021, Lauren has also held roles such as Acting General Manager Marketing and Head of Contemporary at CUB. Prior to this, Lauren spent nearly a decade at Mondelēz International in various marketing leadership positions, including Marketing Director ANZ for Biscuits, Candy & Meals. Lauren's career began at Diageo, where responsibilities included Head of National Trade Activation and Customer Marketing Manager, and also includes experience as National Customer Manager at Unilever. Lauren holds a Bachelor of Business degree in International Business and Marketing from Edith Cowan University.