Asahi Europe & International
James Penfold is currently the Head of Insights UK & Ire at Asahi UK. With a background in insight and consumer planning, James has held various roles in companies like Asahi International, B&Q, Kerry Foods, Centura Foods, and Hovis Ltd. James has a strong track record of unlocking growth through foresight and insight, championing fresh thinking, and leading strategic initiatives for brand planning and portfolio management. James's expertise lies in creating and delivering key insight initiatives to support business growth and brand development.
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Asahi Europe & International
We are Asahi Europe & International (AEI), part of Asahi Group Holdings, a leading global beer, spirits, soft drinks and food group listed on the Tokyo Stock Exchange. With a rich history we have an extensive footprint across Europe and run 19 production facilities across 8 countries. We are proud to be the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel and Pilsner Urquell. We inspire consumers to enjoy our beers responsibly, and our commitment to moderate drinking is fundamental to how we do business. We offer a wide choice of non-alcoholic options and educate consumers on the adverse effects alcohol may have on society when not consumed in moderation. We are committed to conducting our business responsibly, with regard to the environment and society. Must be 18+ to follow. Please don’t share content with under 18s.