Asahi Europe & International
Lorcan Dignan has an extensive background in brand management and account management. Currently serving as the Global Brand Manager - Partnerships for Asahi Super Dry at Asahi Europe & International, Lorcan focuses on the global activation of ASD's partnership with the Rugby World Cup 2023. Prior to this role, Lorcan held various positions at Kingfisher Drinks and RPM Ltd. Lorcan also has experience in PR/marketing through an internship at Ovum. Along with a Diploma of Intergrated Marketing from Marketing Agencies Association, Lorcan holds a degree in Sports Marketing Management from The Manchester Metropolitan University. Additionally, Lorcan has obtained a Level 1 Award in Spirits from WSET School London.