Asahi Europe & International
Lorcan Dignan has an extensive background in brand management and account management. Currently serving as the Global Brand Manager - Partnerships for Asahi Super Dry at Asahi Europe & International, Lorcan focuses on the global activation of ASD's partnership with the Rugby World Cup 2023. Prior to this role, Lorcan held various positions at Kingfisher Drinks and RPM Ltd. Lorcan also has experience in PR/marketing through an internship at Ovum. Along with a Diploma of Intergrated Marketing from Marketing Agencies Association, Lorcan holds a degree in Sports Marketing Management from The Manchester Metropolitan University. Additionally, Lorcan has obtained a Level 1 Award in Spirits from WSET School London.
Asahi Europe & International
We are Asahi Europe & International (AEI), part of Asahi Group Holdings, a leading global beer, spirits, soft drinks and food group listed on the Tokyo Stock Exchange. With a rich history we have an extensive footprint across Europe and run 19 production facilities across 8 countries. We are proud to be the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel and Pilsner Urquell. We inspire consumers to enjoy our beers responsibly, and our commitment to moderate drinking is fundamental to how we do business. We offer a wide choice of non-alcoholic options and educate consumers on the adverse effects alcohol may have on society when not consumed in moderation. We are committed to conducting our business responsibly, with regard to the environment and society. Must be 18+ to follow. Please don’t share content with under 18s.