Asahi Europe & International
Sam Rhodes has extensive experience in marketing and customer development within the beverage industry, holding key positions such as Group Innovation Director at Asahi Europe & International and Marketing Director at Asahi UK. Previous roles at Miller Brands (UK) Ltd include Director of Customer Marketing and Trade Marketing Manager, showcasing a strong background in customer marketing and trade strategies. Sam undertook a career break for travel and holds a BSc Hons in Geography and Environmental Management from the University of the West of England, alongside a secondary education from Churcher's College.
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Asahi Europe & International
We are Asahi Europe & International (AEI), part of Asahi Group Holdings, a leading global beer, spirits, soft drinks and food group listed on the Tokyo Stock Exchange. With a rich history we have an extensive footprint across Europe and run 19 production facilities across 8 countries. We are proud to be the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel and Pilsner Urquell. We inspire consumers to enjoy our beers responsibly, and our commitment to moderate drinking is fundamental to how we do business. We offer a wide choice of non-alcoholic options and educate consumers on the adverse effects alcohol may have on society when not consumed in moderation. We are committed to conducting our business responsibly, with regard to the environment and society. Must be 18+ to follow. Please don’t share content with under 18s.