asambeauty
Xinzhe Yu is a seasoned professional in international sales with extensive experience in key account management. Currently serving as Senior Key Account Manager for International Sales at asambeauty since May 2025, Xinzhe has previously held positions such as Area Sales Manager for Europe at Dr. Beckmann Group from May 2023 to April 2025 and Export Sales Manager at Nissin Foods GmbH from April 2018 to April 2023, where responsibilities included overseeing export strategies and managing accounts. Additionally, Xinzhe started as Junior Export Sales Manager and Junior Sales Consultant at Nissin Foods GmbH and UGW AG, respectively. Xinzhe holds a Bachelor of Arts in Betriebswirtschaftslehre from Hochschule Bielefeld.
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