ASAPP
Mackenzie Smith is an accomplished professional with extensive experience in customer engagement and client services. Currently serving as VP of Customer Engagement at ASAPP since January 2019, Mackenzie has held various leadership roles, including Sr. Director of Customer Engagement and Implementation Management, as well as Director of Customer Success. Prior to ASAPP, Mackenzie worked at IPONWEB as Sr. Solution Director of Client Services and held multiple positions at Merkle, including Director of Client Engagement and Assoc. Director of Digital Media. Mackenzie's career began at [x+1] as Senior Associate in Client Solutions. Mackenzie holds a Bachelor of Arts in History from Harvard University and is an alumna of St. Margaret's Episcopal School.
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ASAPP
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ASAPP AI Native® products, driven by advances in fundamental AI research, make organizations highly productive and effective by augmenting human activity and automating the world’s workflows. The ASAPP Customer Experience Performance (CXP) platform provides Contact Center customer care and sales agents with a platform to know the right thing to sayand the right action to take, in real-time. The ASAPP machine learning models are continuously learning and predicting from every customer interaction, effectively turning every agent into the best agent without the need for manual programming or extensive training. The company has offices in New York, Silicon Valley, London and Buenos Aires.