ASAPP
Theresa Liao is an accomplished marketing professional with extensive experience in growth marketing, communications, and consulting. Currently serving as the Growth Marketing Manager at ASAPP, Theresa develops impactful events and manages key marketing channels. As the Director of YHTL Consulting Ltd, Theresa assists research groups and small business owners with effective communication through websites and events. Previous roles include Marketing Team Lead and Content Marketing Specialist at SciNote, where efforts focused on brand exposure and content production, and Communications Coordinator at the University of British Columbia's Department of Physics and Astronomy, responsible for establishing the department’s online presence. Theresa holds multiple degrees and certificates from The University of British Columbia, including a Master’s in Experimental Medicine and a Bachelor’s in Biochemistry Honours, along with extensive training in digital content and event management.
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ASAPP
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ASAPP AI Native® products, driven by advances in fundamental AI research, make organizations highly productive and effective by augmenting human activity and automating the world’s workflows. The ASAPP Customer Experience Performance (CXP) platform provides Contact Center customer care and sales agents with a platform to know the right thing to sayand the right action to take, in real-time. The ASAPP machine learning models are continuously learning and predicting from every customer interaction, effectively turning every agent into the best agent without the need for manual programming or extensive training. The company has offices in New York, Silicon Valley, London and Buenos Aires.