ASAP+
David Rumsey currently serves as the CEO of ASAP+ since July 2017 and holds board member positions at CONNECT+ CHINA and Stackchat. Rumsey's experience includes consulting for Customer Reach in early 2017, with a focus on enhancing customer experience across Australia, China, and Europe. Previously, Rumsey was the Chief Information Officer at Tourism Australia from November 2011 to December 2016, and held various managerial roles in organizations such as the Department of Family and Community Services (NSW), NSW Land and Housing Corporation, and Uptime Distribution. With a strong background in program management at NSW Businesslink and Optus, Rumsey brings extensive expertise in IT service delivery and corporate reform.
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ASAP+
ASAP+ believes that the greatest brands have no borders and we celebrate the brands who operate with this vision in mind. Our headquarters are situated in Shanghai because we recognize that the Chinese consumer is changing the global economy and we work with global organisations looking to China from our offices in Sydney, London and Milan. Therefore, we understand the strategies and tactics required to create that connection. We deliver a broad range of services across these four categories: Creative Solutions – By understanding Chinese culture and platforms, ASAP+ is able to develop compelling and culturally relevant assets for clients. Our team is able to ensure that each piece of work will be engaging and shareable for your Chinese audience. Audience Engagement – We believe that the Chinese consumer should not only be targeted within Mainland China but also as they travel and move throughout the globe. ASAP+ is able to create consumer-centric content marketing that is both localized and flexible. Market Intelligence – Research and firsthand consumer insights serve as the foundation for ASAP+’s marketing and consulting projects. Due to this, we strive to provide a comprehensive view of the market and create actionable plans for our clients. Digital Ventures – Our Digital Ventures team allows ASAP+ to develop innovative and globally scalable digital infrastructure and products. This is made possible through the use of our in-house services that span web and app design, multi-lingual AI integration and customized tech solutions for China.