Heather Youmans, MBA, is the Senior Director of Marketing & Communications at ASCAP, where they lead innovative strategies within the music and entertainment sectors. With a 20-year career that includes roles at Fender, Sonos, and major media outlets like the LA Times, Heather has established a reputation as a media relations powerhouse and storyteller. Their experience encompasses award-winning PR campaigns, crisis communication, and media training, complemented by a solid academic foundation in journalism and business. Heather's passion for music and storytelling continues to drive impactful communication strategies that resonate within the industry.
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