Amyta Choncharoen

Amyta Choncharoen is an accomplished professional with extensive experience in product management and innovation within the financial services sector. Currently serving as Head of Products for Wealth & Innovation at Ascend Group since December 2022, Amyta previously held roles including Senior Venture Architect for DeFi at KASIKORN X, VP - Digital Product Owner at Krungsri Auto, and Head of Products at Eko Communications. With a strong background in digital product strategy, development, and market execution, Amyta has a proven track record of leading teams to deliver world-class financial products and customer experiences. Amyta's educational credentials include a Master of Science in Engineering and Management of Information Systems from KTH Royal Institute of Technology and a Bachelor of Science in Computer Science from Kasetsart University.