Fatima Salhab Fcca

Fatima Salhab FCCA is an experienced finance professional currently serving as CFO at Ascendant since November 2024, focusing on Finance as a Service (FaaS) in the e-commerce sector. Prior to this role, Fatima was a Fractional CFO and e-commerce sector leader at flinder from March 2021 to August 2025, where flinder specializes in building and running finance functions and data analytics for fast-growing businesses. Fatima also contributed to Deloitte UK from April 2017 to March 2021 as a Finance Expert in the Deloitte Propel program, assisting startups and SMEs with real-time accounting and financial modeling. Previous roles include Financial Controller at Jolyons @ No 10 & Jolyons Boutique Hotel and Accountant at BYB FD Support Ltd, with initial experience as a Management Accountant and Accounts Assistant at CASTLE BUILDINGS DEVELOPMENTS LIMITED and Andton Holdings Ltd, respectively. Fatima holds degrees in Accounting and Finance from Cardiff & Vale College and the University of Wales, Cardiff.