Ascendant
Fatima Salhab FCCA is an experienced finance professional currently serving as CFO at Ascendant since November 2024, focusing on Finance as a Service (FaaS) in the e-commerce sector. Prior to this role, Fatima was a Fractional CFO and e-commerce sector leader at flinder from March 2021 to August 2025, where flinder specializes in building and running finance functions and data analytics for fast-growing businesses. Fatima also contributed to Deloitte UK from April 2017 to March 2021 as a Finance Expert in the Deloitte Propel program, assisting startups and SMEs with real-time accounting and financial modeling. Previous roles include Financial Controller at Jolyons @ No 10 & Jolyons Boutique Hotel and Accountant at BYB FD Support Ltd, with initial experience as a Management Accountant and Accounts Assistant at CASTLE BUILDINGS DEVELOPMENTS LIMITED and Andton Holdings Ltd, respectively. Fatima holds degrees in Accounting and Finance from Cardiff & Vale College and the University of Wales, Cardiff.
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Ascendant
Ascendant helps some of the country's best regional accountancy firms come together to achieve succession; people development; investment in technology and systems; and long term growth. Ascendant Accountants is a trading style of Accountancy Partners Solutions Ltd, a company registered in England and Wales with number 14605840, whose registered office is 16 Old Queen Street, London SW1H 9HP.