Mike Samson

Mike Samson is a seasoned professional with extensive experience in the travel, hospitality, retail, and consumer sectors. Currently serving as AVP & Head of Travel, Hospitality, Retail, & Consumer at Ascendion since November 2017, Mike focuses on developing AI-powered software solutions that enhance operational efficiency and transparency. Prior to this role, Mike held various positions at Mitula Group, where responsibilities included driving international market expansion, and at Ari CrossFit, where innovative sales and marketing strategies were implemented to improve business performance. Mike's early career included significant roles at TEKsystems, where management and client services expertise were honed, and at Ferguson as a sales management trainee. Mike holds a Bachelor's degree in Business with a focus on Marketing from the University of Florida.