Shelley Edwards

Shelley Edwards, MBA, is an accomplished professional with extensive experience in customer relationship management and engagement. Currently serving as Sr. Director of CRM and Engagement at Ascension since July 2018, Shelley leads a team of 11 and strategically defines CRM channel initiatives to align with business objectives. Previously, at Ameren from January to July 2018, Shelley focused on customer experience analytics, producing over 70 performance reports and presenting findings to executive leadership. From May 2005 to December 2017, Shelley held various roles at BJC HealthCare, including Market Research and Evaluation Analytics Associate, where significant contributions to a CRM database resulted in a yearly margin of $1.3 billion. Shelley holds an MBA from Webster University and a Bachelor of Science in Business Administration with a focus in Marketing from Saint Louis University.