Ascenso Tires North America
Ryan Lopes is the Vice President of Marketing & Strategic Business Development at Ascenso Tires North America, a role assumed in February 2025, where responsibilities include marketing communications, product management, pricing, and channel development. Previously, Ryan held the position of Director of Global Business Development at Ascenso Tyres, focusing on sales growth and future planning. Prior experience includes various roles at Yokohama Off-Highway Tires, culminating in leadership positions responsible for national segment management and strategic accounts. Ryan's career began with positions in quality assurance and business development at MRF Tyres and GODREJ & BOYCE, where significant revenue growth was achieved. Ryan holds an MBA in Marketing from Goa Institute of Management and a B.E. in Mechanical Engineering from Goa University.
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Ascenso Tires North America
Effective December 19, 2022, Tyres International, a Mahansaria Tyres Private Limited (MTPL) subsidiary, will be operating under the trade name Ascenso Tires North America. Since its acquisition by MTPL in 2021, Tyres International has been the exclusive importer of the Ascenso brand to the US and Canada. Moving to Ascenso Tires North America trade name reflects the company’s growth in the last two years since the tie up with Mahansaria Tyres Private Limited and its strategic plan and investment to become a leading tire manufacturer. Mahansaria Tyres Private Limited acquired Tyres International to efficiently bring Ascenso’s innovative and extensive product range of tires to their customers in North America. Ascenso provides premier tires for the following key global segments: Agriculture, Industrial & Construction, Earth Mover, Material Handling and Forestry. They have added more than 350 tire sizes to their portfolio over the last year, offering a wide range of tires across the applications and customizing solutions to suit specific customer requirements or applications.