Paulo Ricardo

Pricing at Ascensus Group

Paulo Ricardo is an experienced financial professional currently working at Ascensus Group since August 2022, focusing on pricing and business intelligence. Responsibilities include creating financial models to simulate pricing scenarios, analyzing internal and external data for pricing processes, and developing financial indicators and valuations for acquisitions. Previously, Paulo served as a financial consultant at Moore Brasil from September 2021 to August 2022, where tasks involved structuring finances and analyzing cash flows and income statements. Paulo also co-owned Sozo Distribuição from March 2017 to March 2021, managing sales and cash flow analysis in the food distribution sector in northern Santa Catarina. Educational qualifications include a degree in Economics from Universidade da Região de Joinville.

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