Ascent CFO Solutions
Shirley Potenza is a seasoned financial professional currently serving as a Fractional CFO at Ascent CFO Solutions, where the focus is on providing outsourced finance and accounting services to growing startups and established brands. With extensive experience in the cannabis industry as a former Chief Financial Officer for EJB Ventures, GUMF/Origin Extracts, and Coda Signature, Shirley has developed a strong expertise in compliance and tax strategy, particularly concerning GAAP and 280E regulations. As the owner of Potenza-CPA, LLC, Shirley specializes in forensic accounting, litigation support, and consulting services while also having held roles as a financial and operational leader at various companies, including Roccor, LLC and Special Aerospace Services. Educational credentials include a Bachelor of Science in Accounting from the University of Phoenix and partial completion of a Master’s in Strategic Human Resources at the University of Denver.
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Ascent CFO Solutions
Ascent CFO Solutions is a Colorado-based professional services firm providing financial and accounting solutions to high-growth startups and established brands across the country. We are an experienced team of CFO’s and finance & accounting professionals, dedicated to helping your business reach its full potential through sound financial guidance. With decades of experience, Ascent CFO consultants integrate seamlessly into existing teams providing a long-term, proactive approach to establishing strategic, accurate and reliable finance and accounting practices and systems. Ascent CFO Solutions specializes in financial models and cash flow forecasts, startup launch, accounting automation, capital fundraising, and M&A advisory. From early-stage startups to established organizations, our customized approach moves companies in the right direction… upward Please feel free to contact us directly at info@ascentcfo.com for a free introductory meeting to see if we can help you with your growth.