Dewi Prima Eddy

Dewi Prima Eddy is an experienced professional in project management and digital transformation, currently serving as AVP, CIS at Ascentis Private Limited since September 2022. In this role, Dewi collaborates with digital agencies and business users to address process gaps, enhance customer experience, and achieve business objectives. Previous experience includes leading projects for Starbucks Singapore's mobile and web applications, and overseeing enhancements at WeesWares Pte Ltd for Changi Airport's mobile apps and a booking platform for ComfortDelGro Rent-A-Car. Dewi's career began in graphic design at companies such as Lins Advertising & Marketing Pte Ltd and Graffiti World Group, progressing through roles that involved managing digital content development and educational resources. Dewi holds a Bachelor of Arts in Graphic Design from Curtin University, obtained between 1999 and 2003.