Ascot Racecourse
Tom Johnson serves as the Head of Marketing at Ascot Racecourse since April 2024, leading marketing initiatives for the prestigious Royal Ascot and various global race days. Prior to this, Tom held the position of Head of Marketing at BOXPARK, where Tom promoted community engagement. From January 2018 to July 2022, Tom worked at the European Tour as Marketing & Consumer Director and Managing Director of Tour Consumer Experiences, focusing on brand development, marketing communications, fan engagement, and ticketing strategies. Earlier roles included Marketing Director at the European Tour, Associate Director at MediaCom, and Broadcast Buyer at Vizeum UK. Tom holds a Bachelor of Arts in Linguistics with French from Durham University.
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Ascot Racecourse
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Ascot Racecourse is renowned for providing the most thrill-seeking and breath-taking horse racing events, including Royal Ascot each June. We pride ourselves on delivering an experience unlike any other to fans, families and everyone who attends our racedays. Since our founding in 1711, our aim is to encapsulate only the best that the sport of horse racing has to offer in order to deliver racedays that cannot be experienced the same elsewhere. Ascot Racecourse is enriched in royal heritage which has helped shape us into one of the world leading track racecourses we have cemented ourselves as now. We truly believe in creating something so much more than just a place for fans to watch the racing but instead become a pillar of the community that all are proud to be associated with, just as we are proud to be associated with them. Our foundations continue to grow and with no signs of slowing down we aim to expand ourselves in to more than just a venue but letting Ascot Racecourse naturally evolve into a brand synonymous with providing a luxury and infatuating experience.