Mark Hale

Mark Hale has extensive work experience in the field of data and analytics. Mark'smost recent position is as the Director of Data and Analytics at Ascyndent, a role they have held since November 2021. Prior to this, Mark worked at BBVA from December 2019 to November 2021 as the Customer Intelligence Analyst Lead (Manager). In this role, they managed both the Campaign Reporting and Campaign Fulfillment teams, as well as serving as the functional product owner for Salesforce Marketing Cloud. Mark was responsible for workflow management, prioritization of deliverables, business strategy, and performance reviews for the reporting and fulfillment teams. Additionally, they were involved in keeping up with new features and developments in SFMC, determining email send policies, developing data models, and providing feedback on reporting architecture.

Before joining BBVA, Mark worked as a Business Intelligence Consultant at Apex Systems from October 2018 to December 2019. Prior to that, they held positions at Direct Energy, where they served as a Sr. Data Management Analyst from March 2018 to September 2018, and as a Sr. Database Developer from June 2017 to March 2018. Mark also has experience as a Data Architect at BioCure, LLC from April 2016 to May 2017, and as a Business Intelligence Business Analyst at Information Control Corporation from January 2012 to April 2016.

Mark began their career as a Student Systems Admin for the Blackboard LMS at the University of Cincinnati, where they worked from August 2008 to December 2011. Throughout their career, Mark has demonstrated expertise in collecting business requirements, facilitating project data governance, generating project prototypes, translating business logic into technical specifications, performing data analysis, developing complex SQL queries, creating mapping documents and business term glossaries, and facilitating JAD sessions.

Mark Hale attended the University of Cincinnati Carl H. Lindner College of Business from 2007 to 2011 and obtained a Bachelor of Business Administration (BBA) degree with a field of study in Information Systems. Prior to that, they attended Sinclair Community College from 2006 to 2007, earning PSEO credit but without completing a specific degree. In addition to their formal education, Mark has obtained several certifications including AWS Certified Cloud Practitioner (CLF-C01) Cert Prep: 1 Cloud Concepts, Generative AI for Business Leaders, SQL Essential Training, SQL: Data Reporting and Analysis, and Technical Product Management. Mark also holds a certification in IBM Netezza Platform Software v6.0 from Prometric, although the specific month and year of obtaining the certification are not provided.