Beverley McCauley

Beverley McCauley has extensive experience in customer insight and category planning, currently serving as Senior Director of Customer Insight & Experience, Customer Planning & Activation at Asda since July 2013. Prior roles at Asda include Senior Director positions in Food Category & Trade Planning and Fresh Category Execution, as well as Head of Insight Planning and Insight Planning Manager for Grocery Trading. Before joining Asda, Beverley McCauley worked at Nielsen from September 2007 to July 2013, advancing from Client Executive to Senior Client Manager for the Asda account. Beverley McCauley holds a Bachelor of Arts (BA) 1st Class Honours in Business Studies from Leeds Metropolitan University, completed in 2007, and attended Whitcliffe Mount High & Sixth Form.