Donna Alsop

Donna Alsop has extensive experience in supply chain management, currently serving as the Supply Chain Manager for Digital Supply Chain at Asda since May 2012. In this role, Donna leads the design and implementation of demand planning systems, focusing on stakeholder engagement and project management. Previous roles at Asda include Supply Chain Optimisation Manager and Supply Chain Manager for Management Information and Business Intelligence, where responsibilities encompassed efficiency improvements and data transformation. Donna's initial career at Asda Stores Ltd from 2002 to June 2011 included managing stock flow for various product ranges and serving as a Supply Analyst. Donna holds a BA (Hons) in Marketing Management from Northumbria University.