Sohini Mehta is an experienced fashion professional with a diverse background in design and retail operations. Beginning a career as a Fashion Designer at Button Masala and transitioning into a Knitwear Designer role at Spykar Lifestyles Pvt Ltd, Sohini further developed expertise as a Design Intern at NUEVO JOY and as a Junior Design Executive at Ed-a-Mamma, focusing on conscious clothing for kids. Currently serving as the Retail Operations & Commercial Insights Lead at Asda, Sohini oversees daily operations and team performance, progressing from a Store Assistant while pursuing a Master's degree in International Fashion Business Management at The Manchester Metropolitan University. Sohini also gained experience as a Team Lead at Viral Fission and is currently an E-commerce Intern at Kacoo Fashion Ltd, holding a Bachelor’s degree in Knitwear Design from the National Institute of Fashion Technology Mumbai.
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