Wayne Field

Wayne Field is an experienced professional in customer data and measurement science, currently serving as Head of Customer Data and Measurement Science at Asda since August 2019. Previously, Wayne held multiple leadership roles at William Hill from March 2014 to August 2019, including Head of Decision Science and Head of Marketing Performance. Prior experience includes positions at Sky Betting and Gaming from 2007 to February 2014, where responsibilities encompassed managing CRM and analytics as well as overseeing business insight and data analytics. Wayne's early career involved roles as a Senior Marketing Analyst at William Hill PLC and a Database Marketing Analyst at Otto UK, complemented by foundational experience as an Actuarial Trainee at Norwich Union Life. Wayne holds a degree in Mathematics, Mathematics and Statistics from The University of Sheffield.