Hatim Al-Harbi serves as the Chief of the Tourism Destinations Sector at Aseer Development Authority since March 2022, where responsibilities include establishing and leading the Aseer Region Destination Marketing & Management Office, promoting tourism, and enhancing product development. Prior to this role, Hatim founded and served as CEO of Hala Pro, empowering freelancers and SMEs with financial solutions and digital tools, and was a founder and partner at Pyramid.sa, focusing on tourism activation and event management. Additionally, Hatim founded FRESH POS, implementing smart POS systems for the mini-market sector, and held the position of General Manager at Abdul Latif Jameel Enterprises, where a digital platform was developed to optimize efficiency in the automotive industry. Hatim Al-Harbi holds a Bachelor's degree in Marketing from King Abdulaziz University.
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