Waleed Shaalan is an accomplished design professional with extensive experience in architecture and urban design. Currently serving as a Design Consultant at Aseer Development Authority since January 2023, Waleed also co-founded and holds the position of Design Director at Sifr Studio. Previous roles include Design Director at Agence française pour le développement d'Alula and at AREP, as well as Advisor on the Advisory Board at ARDARA. Waleed's earlier career featured significant roles such as Senior Projects Director at United Real Estate Company and Design Principal at SSH Design, where notable achievements included leading a team that won the best leisure-led project at the World Architecture Festival 2012. Waleed Shaalan holds a Bachelor of Architecture degree from the University of Maryland.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.