Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. 

ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region.

Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature.

Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits.

Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). 

We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy.

We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.

Travel & Leisure

Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير

Hashim Al Dabbagh

Walaa Beiruti

Hisham Hummadi

Alanoud Almeheid

The Economic Development Team at Aseer Development Authority (ASDA) focuses on fostering sustainable economic growth in the Aseer Region by strategically developing and enhancing economic ecosystems. This team collaborates with stakeholders, including the Advisory Board for Regional and Urban Planning, to identify and implement initiatives that attract investment and boost tourism, leveraging the region's unique cultural and natural assets. By aligning these efforts with ASDA's overarching vision, the team aims to transform Aseer into a premier global destination.

Economic Development Team

About

Team members