ASFAR, Saudi Tourism Investment Company, wholly owned by the Kingdom’s sovereign Public Investment Fund, is mandated to contribute in shaping the future of tourism in Saudi Arabia. We are committed to co-invest with the public and private sector to turn promising cities into attractive tourism destinations. Through strategic and destination investments, we tap into hospitality, entertainment, retail, and food and beverage sectors to put Saudi Arabia on the global tourism map and achieve the ambitious goal of attracting 150 million tourists per year by 2030.
At ASFAR, we partner with investors to transform promising potentials into a winning reality, driving the growth of the Kingdom’s tourism sector. 


Food & Beverage

Hotels & Hospitality

Travel & Leisure

ASFAR

Ahmed Alnuman

Hussain Hamadah

Sarah Alwarthan

Ahmad Almutawa

Rakan Albaiz

Ebtehal AlFraidy

Abdullah Alrasheed

Faisal Muhanna

Yazed Almulhem

This department oversees the strategic direction and governance of the organization.

Executive Leadership

This department focuses on developing and executing strategic initiatives to enhance organizational performance.

Strategic Planning

This department focuses on managing investment portfolios and strategies to maximize returns.

Investment Management

This department provides high-level administrative support to executives and ensures efficient office operations.

Executive Administration

This department manages financial operations, including accounting, budgeting, and financial reporting.

Finance Department

This department oversees governance, risk management, and compliance processes to ensure organizational integrity and accountability.

ASFAR

Org chart

Teams

Executive Leadership

Strategic Planning

Investment Management

Executive Administration

Finance Department

Governance and Risk

Offices