ASFAR, Saudi Tourism Investment Company, wholly owned by the Kingdom’s sovereign Public Investment Fund, is mandated to contribute in shaping the future of tourism in Saudi Arabia. We are committed to co-invest with the public and private sector to turn promising cities into attractive tourism destinations. Through strategic and destination investments, we tap into hospitality, entertainment, retail, and food and beverage sectors to put Saudi Arabia on the global tourism map and achieve the ambitious goal of attracting 150 million tourists per year by 2030.
At ASFAR, we partner with investors to transform promising potentials into a winning reality, driving the growth of the Kingdom’s tourism sector. 


Food & Beverage

Hotels & Hospitality

Travel & Leisure

ASFAR

This department manages employee relations, recruitment, and legal compliance related to workforce management.

Human Resources

This department focuses on managing investment portfolios and strategies to maximize returns.

Investment Management

This department focuses on developing and executing strategic initiatives to enhance organizational performance.

Strategic Planning

This department provides high-level administrative support to executives and ensures efficient office operations.

Executive Administration

This department manages financial reporting, planning, and accounting functions to ensure accurate financial management.

Finance and Accounting

This department is responsible for evaluating and improving the effectiveness of risk management, control, and governance processes within the organization.

People (2)

Jobs (0)

Other teams

Investment Management

Strategic Planning

Executive Administration

Finance and Accounting

Internal Audit