Sven Richter

Sven Richter is an experienced professional in the field of sales and management, currently serving as Vice President and General Manager for Europe & Africa at Ashcroft Inc. since January 2025. Prior to this role, Sven held the position of Vice President Factory Automation Sales EMEA at Cognex Corporation from November 2023 to December 2024. Sven's extensive career at Emerson Automation Solutions spanned from June 2004 to October 2023, during which various leadership roles included Vice President of Analytical & Medical, as well as positions overseeing sales across multiple regions in Central Eastern Europe and Germany. Sven began the career at Emerson as a trainee in sales and progressed through several key roles, showcasing expertise in international sales and business development. Sven holds a degree as a Graduate Engineer in International Sales & Purchase Engineering from the University of Applied Sciences Kiel.