Heather Lauro

Heather Lauro is a Senior Manager of Retail Marketing and Digital Analytics at Ashley Furniture Industries, with extensive experience in marketing and data analytics. Key contributions include leading the transition from GA3 to GA4, ensuring data integrity on the e-commerce site, and developing a successful onboarding strategy for IT personnel that achieved significant cost savings. Previously, Heather served as Marketing Director at Educational Symposia, where strategic marketing initiatives resulted in substantial profit increases and operational efficiencies. Heather holds an MBA in Data Analytics and a BS in Finance from the University of South Florida.