Balakumaran Veerianathan

Balakumaran Veerianathan is an experienced professional in the automotive sector, currently serving as Head DTI at Ashok Leyland since August 2017, overseeing FSDM Project and P&L responsibilities. With extensive expertise in full P&L management, operational goals, and budget planning, Balakumaran has driven significant revenue growth and margin improvements. Notable accomplishments include earning the Chairman’s Award for Excellence for launching the digital initiative "Service Mandi," which connects customers with workshops, and enhancing product performance in the BS6 avatar. Prior to Ashok Leyland, Balakumaran held various roles at Tata Motors from July 1997 to August 2017, including Regional Service Manager and International Business Area Manager, where notable achievements included increasing market share and implementing standard service processes. Balakumaran holds a Bachelor of Engineering degree in Mechanical Engineering from the National Institute of Technology, Tiruchirappalli.